🤔 Do you know the term #coopetition? To survive in this economy, SMEs have to keep up with all strategies to keep their products or services relevant. The current trend in businesses nowadays is creating digital dialogues with their audiences and competitors, allowing them to cooperate while competing– hence, coopetition. This provides businesses or organizations with a way to build a relationship with their customers and understand their needs. Ray Yuen, gives plentiful ins