🤔 Do you trust the internet? Joanne Sweeney, the CEO of the Public Sector Marketing Institute, joins Tony Abad to share on the #TheDigitalDiplomat that leaders need to show up and be on the frontline to defend the truth on the internet. She encourages leaders to stop hiding behind their corporate logos and show up with the purpose of being the trust keeper. We have been advocating for the use of #socialmedia because it can help you build connections and brand identity. It’s

🤔 Do you know the term #coopetition? To survive in this economy, SMEs have to keep up with all strategies to keep their products or services relevant. The current trend in businesses nowadays is creating digital dialogues with their audiences and competitors, allowing them to cooperate while competing– hence, coopetition. This provides businesses or organizations with a way to build a relationship with their customers and understand their needs. Ray Yuen, gives plentiful ins