Vodcast#42 - Cross Border Online Community 101 by John Ho
Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with a global audience in a meaningful way on a regular basis.
In this age of digitization, building an online community is the easiest way to build cross-culture bridges while staying connected with your audiences.
All it requires is posting consistently about topics that you are #passionate about and which are valuable to your audience.
Building a #global online community takes time and patience but it’s a sure shot way to consistently gain more knowledge on your favorite topic while you keep the wheels of your business turning.
But anyone starting out might have multiple questions like what topics to talk about, which platforms to use and how to grow your community.
In this week’s TCP video, John Ho expertly states all that you need to do to get started on the journey to building a successful online community and brand.
About the Speaker:
Mr. John Ho is a social media marketing strategist and co-founder of Alt_. He grew up in Hong Kong and after graduating from University of California, Los Angeles (UCLA), he spent his first 10 years in Hong Kong working in the hospitality sector. Later on he pursued in network marketing business and also became one of the pioneers in mobile live-streaming with Periscope (Twitter Live App). His global audience is more than 60,000 combined with over 5,000 hours of stream time across platforms like Twitter, Facebook & Instagram.
He helped built a Facebook page (Martial Tribes) to over 4 million page fans and also created the page "Married to Chiang Mai" with highly engaging content in various formats. John and his family are currently living in Thailand and he is creating his first co-living and co-working space in the old city of Chiang Mai.