Vodcast # 39 - Localise your Global Brand in Asia by Gurjeet Chima
5️⃣ What are the 5 important things companies looking to conquer local markets should know?
Mckinsey reports that for every successful market entry effort, about four fail.
📉It’s not only Inexperienced start-ups that suffer the brunt of this failure but also many sophisticated corporations and seasoned entrepreneurs.
Entering a foreign market, surviving the competition and eventually making a name for yourself depends on many factors such as timing, competition in the market and your ability to make the best of your core skills, amongst many others.
📑 Your strategy in making these important decisions is key as you might never get a second chance to make your mark.
That’s why this week’s TCP tip of the week is from @Gurjeet Chima, an expert in International markets. She shares valuable insights for companies looking to conquer local markets.
✅In this short video, she talks about how to lay down the right foundation for your localization strategy and 5 highly actionable pointers to level up your localization game
What are other important points which are part of your localisation strategy?