Highlight 2 from TCP Live#2
🌎 Think Global, Act Local
That’s the mantra for global brands eyeing #success in local markets.
But can you ever understand a foreign market as well as a local person would?
⛰️Understanding the nuances of people from a different culture, dealing with foreign bureaucracy, tax implications are just tip of the iceberg.
When you take your business international, you’re taking your business into possibly unchartered territories.
A great local partner will know the market and how to navigate it successfully. This in turn will minimise the costs and risks that can come with international market expansion.
🔎But make sure you do your background research on your potential local partners well.
@Tony Abad, our guest on this week’s TCP Live Webinar, recommends two pointers to check for when you are choosing your local partner - Is the person well versed with the local business regulations and most importantly can they be trusted to protect your interests?
How would you go about selecting a local partner for your localisation efforts?
Do let us know in the comments below